CHAPTER 2 \u89c0\u5149\u4f11\u9592\u7522\u696d\u53ca\u5176\u884c\u92b7\u4e4b\u7279\u6027<\/p>\n
\u7b2c\u4e00\u7bc0\u3000\u670d\u52d9\u696d\u7684\u7279\u6027<\/p>\n
\u3000\u3000\u89c0\u5149\u4f11\u9592\u7522\u696d\u662f\u670d\u52d9\u696d\u7684\u4e00\u74b0\uff0c\u5177\u6709\u670d\u52d9\u696d\u7684\u7279\u6027\uff0c\u800c\u670d\u52d9\u696d\u666e\u904d\u88ab\u63a5\u53d7\u7684\u56db\u7a2e\u6700\u91cd\u8981\u7279\u6027\u5982\u4e0b\uff08Lovelock & Wirtz, 2005\uff09\u3002<\/p>\n
\u4e00. \u7121\u5f62\u6027 Intangibility<\/p>\n
\u3000\u3000\u670d\u52d9\u5546\u54c1\u7684\u6838\u5fc3\u591a\u70ba\u7121\u5f62\uff0c\u4f8b\u5982\u4fbf\u5229\u3001\u5feb\u901f\u3001\u653e\u9b06\u3001\u6109\u6085\u7b49\u3002\u4eba\u5011\u8d70\u51fa\u5bb6\u9580\u53bb7-11\u8cfc\u8cb7\u8f03\u8cb4\u7684\u6771\u897f\uff0c\u4e3b\u8981\u662f\u70ba\u4e86\u4fbf\u5229\u8207\u7701\u6642\uff1b\u4eba\u5011\u5230\u65c5\u9928\u4f4f\u5bbf\uff0c\u4e0d\u662f\u70ba\u4e86\u90a3\u5f35\u5e8a\u6216\u662f\u623f\u9593\uff0c\u800c\u662f\u4e00\u591c\u597d\u7720\uff1b\u60c5\u4eba\u5230\u6c7d\u8eca\u65c5\u9928\u5e7d\u6703\uff0c\u70ba\u7684\u662f\u60c5\u8abf\u548c\u96b1\u5bc6\uff1b\u9867\u5ba2\u8b8a\u66f4\u6d88\u8cbb\u7fd2\u6163\uff0c\u6539\u7528\u7db2\u8def\u9280\u884c\uff0c\u662f\u56e0\u70ba\u5728\u5bb6\u88e1\u9762\u5c31\u53ef\u4ee5\u9032\u884c\u4ee5\u5f80\u8981\u5230\u5be6\u9ad4\u9280\u884c\u4e14\u7a0b\u5e8f\u8907\u96dc\u7684\u696d\u52d9\uff1b\u9001\u5370\u8868\u6a5f\u53bb\u7dad\u4fee\uff0c\u7372\u5f97\u7684\u4e26\u975e\u4e00\u4ef6\u5be6\u9ad4\u7269\u54c1\uff0c\u800c\u662f\u4fee\u5fa9\u6a5f\u5668\u7684\u670d\u52d9\u3002\u56e0\u6b64\uff0c\u8207\u88fd\u9020\u696d\u8ca9\u552e\u3001\u9867\u5ba2\u7372\u5f97\u5be6\u9ad4\u7269\u54c1\u4e0d\u540c\uff0c\u5728\u670d\u52d9\u696d\u7576\u4e2d\uff0c\u9867\u5ba2\u901a\u5e38\u5c0d\u65bc\u5546\u54c1\u4e26\u6c92\u6709\u6240\u6709\u6b0a\uff0c\u4e5f\u56e0\u6b64\u8981\u8a55\u4f30\u7372\u5f97\u7684\u670d\u52d9\u597d\u6216\u4e0d\u597d\u5c31\u6bd4\u8f03\u56f0\u96e3\u3002<\/p>\n","protected":false},"author":3,"featured_media":12336,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[229,226,225],"tags":[283],"class_list":["post-7717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-229","category-226","category-225","tag-nt550"],"_links":{"self":[{"href":"https:\/\/www.farseeing.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/7717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.farseeing.com.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.farseeing.com.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.farseeing.com.tw\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.farseeing.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7717"}],"version-history":[{"count":0,"href":"https:\/\/www.farseeing.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/7717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farseeing.com.tw\/index.php?rest_route=\/wp\/v2\/media\/12336"}],"wp:attachment":[{"href":"https:\/\/www.farseeing.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.farseeing.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.farseeing.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}